What’s all this drama about?
Some companies mislead customers; others stand up for them. We think all consumers deserve to hear the truth, even if it makes T-Mobile uncomfortable.
Jeff McElfresh, AT&T‘s Chief Operating Officer
Why is this carrier fight any different?
The ad that started it all. | Video credit —AT&T
In its complaint, AT&T alleges T-Mobile games the “slow” NAD process, letting them keep “deceptive advertisements on the air for months.” They’re not just calling T-Mobile a liar; they’re accusing them of being the “un-truthful carrier” and claiming the watchdog (NAD) is ineffective at stopping them. It leaves consumers stuck in the middle, trying to figure out if anyone is telling the whole truth.
This is a tricky one
Honestly, it’s tough to pick a side here. It’s no secret that T-Mobile has a history of questionable claims; we’ve covered plenty of them ourselves. But let’s be fair, AT&T is hardly a saint in the carrier wars, and frankly, the entire industry has a problem with transparency. So, taking sides is difficult when it feels like no one has the clean hands they claim to.
Personally, I can see why the NAD wouldn’t want its rulings used as ammunition in a competitor’s ad campaign—that’s a standard rule for them. It feels like AT&T is trying to claim the moral high ground as the “truthful carrier,” but they don’t really have the spotless record to back that up. Suing the watchdog itself is certainly a bold (and strange) strategy. We don’t know how the court will rule, but one thing is for sure: this is going to be a fascinating case to watch.
