At the right moment, T-Mobile puts empathy ahead of profit

Have you ever had to deal with a major power outage following a hurricane? It’s a weird feeling. In October 2005, Hurricane Wilma took down the power in South Florida cities and towns, where I was living, for over a week. Although this took place before the iPhone era started, losing cellular connectivity for my feature phone left me feeling as isolated and alone as I would feel today if my iPhone and Pixel smartphones were turned into bricks because of a power outage.

Hurricane victims need to stay connected and T-Mobile will waive the cost of calling those affected

I remember when cell service finally resumed allowing me to hear the end of the 2005 World Series, won by the Chicago White Sox, on my handset. Wilma was a Category 3 storm so you can imagine what kind of damage those living in Jamaica are dealing with now following the landfall made by Category 5 storm Melissa last week. According to reports, there was widespread damages and power outages.

To help worried T-Mobile subscribers get in touch with family, loved ones and friends, the carrier is waiving charges for international long-distance calls, texts and roaming in Jamaica, and nearby islands of Turks and Caicos and the Bahamas. This applies to service across all T-Mobile brands including T-Mobile Postpaid and Prepaid, Metro, Assurance Wireless, UScellular, Mint and Ultra. The charges will be waived starting today, Wednesday, Oct. 29, until Tuesday, Nov. 12.

There is peace of mind for everyone concerned

T-Mobile says that it will continue to closely monitor the storm’s aftermath and provide updates, which we will be happy to pass along to you. Waiving charges for T-Mobile subscribers is actually helping everyone involved. Those in Jamaica and the adjacent regions will be happy to get more calls from the people who care about them and are worried about how they fared during Melissa. Those in the U.S. will get peace of mind speaking with friends, family, and loved ones who were pounded by wind and rain.

If you’re a T-Mobile subscriber in the U.S., there is no reason why you shouldn’t call someone you know who was a victim of Hurricane Melissa.

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