Back in 2018, Xiami launched Poco as a sub-brand that specializes in mid-range smartphones. Now, Poco has launched its first premium flagship phone series, the F8 Ultra and the F8 Pro, at an event in Bali. Both devices will use Sound by Bose technology, thanks to a partnership with the brand, and runs Xiaomi HyperOS 3. Kang Lou, Poco Global’s Senior Product Marketing Manager and Spokesperson, said the F8 Ultra sets “a new benchmark for true flagships.” Meanwhile, the F8 Pro will make “all-round flagship experiences accessible to more users.”
The 6.9-inch Poco F8 Ultra has a dual-chipset architecture, consisting of the Snapdragon 8 Elite Gen 5, Qualcomm’s latest flagship mobile platform, and the VisionBoost D8 chipset that enables “AI Super Resolution for crisper, more detailed images.” It uses Poco’s new HyperRGB display, which the company says uses a full RGB subpixel structure wherein red, green and blue subpixels are fully used. Another notable feature is its 6500mAh battery, which is the largest yet on a Poco F series phone. The Ultra version comes in a “Denim” variant, though it doesn’t actually use denim: Its back was merely designed to look like it’s covered in the fabric, but it actually uses a special Xiaomi nanotech material.
Meanwhile, the 6.59-inch Poco F8 Pro has a subtle micro-curved design, wherein its edges transition into its back panel. It’s powered by the Snapdragon 8 Elite Mobile Platform and comes with a 6210mAh battery that can last for 16 hours of continued use. Both models are now out in the UK. The Poco F8 Ultra will set you back at least £749, while the F8 Pro will cost you at least £549. In the US, the F8 Ultra with 12GB of memory and 256GB of storage will cost you $729, while the one with 16GB of memory and 512GB of storage will cost you $799. It will be $579 for the F8 Pro with the lower specs and $629 for the one with the higher specs. Poco is giving discounts that shave at least $50 off their price for early buyers, but it has yet to announce a release date for the US.
