Dolby unveiled Dolby Vision 2 in September, and Samsung has already fired back with its own upgrades to its image quality format. The company is a key player in the consortium behind the HDR10 and HDR10+ standards, and this week it announced that the group is developing a version called HDR10+ Advanced. Amazon Prime Video has already signed on to support this format when it becomes available.
Forbes reported on the six upgrades that are in the works with HDR10+ Advanced. The revised standard is expected to have an increased brightness range, genre-based options for tone mapping and picture processing, intelligent motion-smoothing options, a mode for cloud gaming, more zones for local tone mapping, and more advanced and accurate color performance. According to the publication, HDR10+ Advanced will likely debut on Samsung’s 2026 TV lineup. If that is the case, we can expect to hear more about HDR10+ Advanced in January at CES 2026 when the company usually unveils the year’s TV models.
Samsung is also collaborating with Google on an audio project that would be a counterpart to Dolby Atmos called Eclipsa Audio, but the details on that have been a little sparse since a brief announcement at CES 2025.
