Alpine has closed its 70th anniversary year with a short film that looks back with pride and forward with purpose. It brings together past glories, present stars and a clear message about what comes next.
At the heart of the story is the Alpine A110 R Ultime. It marks the final chapter of the current A110 while teasing a fresh direction for the brand. Along the way, the film features insights from Alpine leaders, plus appearances from Formula One race Pierre Gasly and football icon Zinedine Zidane.
The result feels confident, focused and very Alpine.
A fitting farewell for a modern classic
The A110 has long been the soul of Alpine. With the A110 R Ultime, that spirit gets a polished send-off.
Philippe Krief, Alpine Cars CEO, introduces the car as the ultimate version of the second-generation A110. His message is clear: this model is a celebration, not a goodbye party.
He also hints at what lies ahead. In the first half of 2026, Alpine plans to reveal news about the third-generation A110. That promise alone keeps fans talking.
Why the A110 R Ultime matters
- It honours the design and balance that made the A110 famous.
- It stands as the final evolution of the current car.
- It sets the tone for a new chapter driven by fresh ideas.
Stars align for Alpine’s next move
The film brings together two very different icons. Both add colour to Alpine’s message.
Pierre Gasly: speed with style
Gasly shares what he looks for in a road car. Comfort matters, yet so does precision. He wants performance that feels sharp but also looks the part.
He confirms an order for the upcoming Alpine A390, underlining his belief in the brand’s future and He also talks about his interest in rallying, especially with electric competition cars.
One project stands out: the Alpine A290 Rallye. Built at the new Hypertech Alpine centre in Viry-Châtillon, it nods to the famous R5 Alpine rally cars of the 1970s. This time, though, the power comes from electricity.
Zidane joins the ride
Zinedine Zidane adds star power with a relaxed slalom drive alongside Gasly. It is a light moment, yet it shows how Alpine blends sport, style and personality.
Electric ambition with racing roots
Axel Plasse, VP of Hypertech Alpine, shares his hopes for the A290 Rallye and beyond. He speaks about electric motorsport with clear enthusiasm. Alpine wants to stay competitive, even as the rules change.
This is not a break from tradition. Instead, it feels like a modern take on Alpine’s long love for racing and innovation.
What this means for Alpine fans
The anniversary film does more than mark a milestone. It sends three strong signals:
- The A110 story continues, with a new generation on the horizon.
- Electric models are central to Alpine’s future plans.
- Motorsport remains a core value, even in an electric age.
For drivers who admire beautiful, quick and distinctive cars, this mix feels promising.
A confident step into the next chapter
Alpine’s 70th anniversary film feels like a handover between eras. One chapter closes with the A110 R Ultime. Another opens with electric ambition and fresh designs.
The brand shows respect for its roots, yet keeps its eyes on the road ahead. That balance has always been Alpine’s strength.
So, what excites you more: the final flourish of the A110 R Ultime, or the promise of a new electric generation? Would you take an electric Alpine to the track or the rally stage? Share your thoughts in the comments below.
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