While the Vision Pro still remains the most ambitious Apple product ever made, and it does do a number of impressive things, the tech giant is reportedly eliminating the spatial computer’s successor models. The change in plans has been decided on by incoming CEO John Ternus, who apparently made the decision to do this a while ago. Apple will instead focus on its smart glasses, which not only have more appeal for a broader range of consumers, but are also cheaper.
Will smart glasses be the first big product to kick off Apple’s Ternus era?
AR smart glasses can easily be identified as the next big mobile device after the smartphone
Heading to Strand Books, the smart glasses show the user that the subway is down. It is not a problem as walking directions to the store appear. Inside Strand Books, the store is mapped out, and the user gets directions to the store’s music section.
The video showed how useful smart glasses can be. The problem with Google Glass was that Google started to hype it before the wearable was ready to be sold to the public. People were worried that Glass wearers were taking pictures of them without consent; movie theaters banned the smart glasses because some users were recording bootleg copies of first-run movies.
Google wasn’t ready to make Glass a consumer product
Google, realizing that it bit off more than it could chew, stopped selling the consumer Explorer edition in January 2015. The company continued to sell the Glass Enterprise Edition 2 to business users and they did perform well. But on March 15, 2023, Google stopped selling all versions of Google Glass.
Google had been so serious about selling Google Glass as a consumer product, that it set up high-end fitting rooms where early adopters could try on the device, have it fitted to their face, and learn how to use the product. In 2013 and 2014, Google started planning to convert massive floating barges into luxury showrooms.
A couple of things that Apple needs to do to prevent running into the same problems as Google
To make sure that Apple’s AR/XR glasses don’t run into the same problems that Google Glass had, Apple will need to include a light that allows bystanders to understand that the camera is being used to take photographs or record video. This way users aren’t accused of taking pictures and videos of people without their approval.
Another issue that killed Google Glass was the pricing. The Explorer Edition had an introductory price of $1,500. Yet, some reports indicate that the retail price was going to be between $299 and $600. Vision Pro, with 256GB of storage, is priced at $3,499, and the N50, the smart glasses Apple plans on releasing next year without a display, is rumored to cost somewhere between $200 to $500.
However, consumers won’t get away so easily when it comes to 2029’s Augmented Reality/Mixed Reality smart glasses with optical wave guide displays. This model is the true holder of “The Next Big Thing” name and could cost $700 to more than $1,000.
