Should you wait and see what kind of discounts the brand-new Apple Watch Series 11 will receive on Black Friday and Cyber Monday in a few weeks before buying a smartwatch this holiday season?
You could definitely do that if you absolutely need to own Apple’s latest and greatest intelligent timepiece (with a non-rugged design)… or you could go for a 2024 edition right now. If you choose the latter path, you can save a whopping $120 on an entry-level Apple Watch Series 10 model with a 42mm case in “jet black” and a matching black sport band, as well as no standalone cellular connectivity.
This is not a completely unprecedented discount, but at least to my knowledge, it’s only been offered once before… with an obligatory Amazon Prime membership. This time around, the e-commerce giant doesn’t have any such requirements, and something tells me you won’t be able to save more than 120 bucks anytime soon. No, not even around Christmas.
Among others, that’s obviously because the Apple Watch Series 10 isn’t getting any younger, and retailers like Amazon seem to be slowly running out of inventory for multiple GPS-only and cellular-capable variants, so it’s definitely possible that the device will go away entirely before it can get a deeper price cut.
If you’re on a tight budget this holiday season (and who isn’t?), but still want to buy one of the best smartwatches out there, now is clearly the time to pull the trigger. After all, the Series 11 looks an awful lot like the Series 10, only bringing modest improvements in the scratch resistance and battery life departments to the table, and if you have a larger wrist, you can actually save $120 on a few 46mm Series 10 models sans cellular connectivity as well. But you definitely need to hurry, as the device could be retired for good at any moment now.

