The online Apple Store had a 4-pack of AirTags priced at the incredible price of $29
Not only are we closing in on the Black Friday kickoff to the holiday shopping season, which would be a valid reason to expect a price cut from Apple, the second-generation AirTags could possibly be released before the end of this year. That would be another great reason why Apple could take an ax to current AirTag prices. But there were some clues that the steep price cut for the 4-pack might not be legit.
Perhaps the biggest clue that something had gone awry with the online Apple Store was the price listed for one individual AirTag, which remained at $29. So, let’s see. On one hand you can spend $29 for one AirTag or pay the same $29 and get four item trackers. Most people would choose the 4-pack of AirTags since it would leave them with three additional tags for the same price.
Apple screws up and accidentally lists the 4-pack of AirTags for $29 instead of $99. | Image credit-MacRumors
Well, as it turns out, the incredible $29 price for a 4-pack of AirTags was a mistake and fairly quickly Apple fixed the incorrect pricing on the website. A few hours later, the tech giant starting canceling purchases that were made at the incorrect price. Apple suggests that if you did order the 4-pack for $29, you should check your order status.
Deliveries were pushed back to early December indicating strong demand at the incorrect price
Hmm. I wonder how many 4-Packs Apple sold at $29. I know that when I get up on a Friday morning my first thought is to turn on the desktop and head over to the Apple Store just to check out the price of AirTags. I’m sure that this is your first thought each Friday morning, too. But it does appear that thanks to word of mouth, quite a few sales were made at the sharply lower price. Considering that deliveries for the 4-pack of AirTags were pushed back to a range of late November to early December, it would appear that Apple was facing a potentially large loss of revenue.
Apple cancels some orders, raises the price to $99 on others.
If that Apple Store policy isn’t enough to quash your indignation about having your order erased, another line in the Apple Store policies page states, “Apple may refuse or cancel any order or limit order quantity.” Having said all this, some customers were able to physically receive their 4-pack of AirTags that they paid $29 for before Apple realized what had occurred. They accomplished this by rushing to the Apple Store to pick up their orders, and some even used couriers to have their orders delivered to them.
This should make it easier for the second-generation AirTags to find missing and lost tagged items in parks, parking garages, and even airport terminals.
